{"list_data":{"category_id":"2","aim_love_num":"0","article_title":"人民日报:医美消费应回归理性","articleid":"6256259","comment_count":51,"copyfrom":"人民日报","gov_id":"0","help_state":"","help_status":"1","id":6368568,"image":[{"url":"https://rmrbcmsonline.peopleapp.com/upload/image/202111/202111230649579109.png","thumbnail":"https://rmrbcmsonline.peopleapp.com/upload/image/202111/202111230649579109.png","desc":"","sort":"","is_thumb":0}],"img_count":0,"image_type":"2","is_end":0,"is_gov":0,"is_help":0,"is_video":1,"join_count":231253,"likes_count":638,"love_num":"0","news_link":"","news_timestamp":"1637625691","notice":0,"read_count":231253,"share_image":"https://rmrbcmsonline.peopleapp.com/upload/image/202111/202111230649575232.png","show_num":0,"tags":"","title":"人民日报:医美消费应回归理性","admin_name":"","to_category":0,"turns_image":"","view":0,"vote_name":"","vote_info":[],"view_type":"normal","comment":[]},"data":{"view_type":"normal","updatetime":1653248152,"news_timestamp":"1637625691","news_datetime":"2021-11-23 08:01","description":"在追求美的过程中,让我们多一些思考、多一份理性。","guidance":"","copyfrom":"人民日报","authors":"林丽鹂","category_id":"2","extended_type":1,"is_night":0,"up_id":0,"up_article_id":0,"down_id":0,"down_article_id":0,"title_inner":"人民日报:医美消费应回归理性","title_down":"","title":"人民日报:医美消费应回归理性","short_title":"","admin_name":"","state":0,"show_help":1,"is_help":1,"aim_love_num":"0","share_title":"人民日报:医美消费应回归理性","share_image":"https://rmrbcmsonline.peopleapp.com/upload/image/202111/202111230649575232.png","read_count_show":1,"read_count":231253,"love_num":"0","likes_count":638,"comment_count":51,"audio":0,"download_app":{"view_type":"normal","title":"人民日报:医美消费应回归理性","support_version":6230,"news_type":"cms","id":6368568},"vote_name":"","vote_info":[],"contents":"

近年来,随着经济社会发展,医疗美容行业快速发展。与此同时,一些经营者为了牟取不正当利益,对资质荣誉、产品功效、整形疗效等进行虚假宣传,引发广泛关注。前段时间,国家市场监督管理总局公布2021年度重点领域反不正当竞争执法典型案例(第三批),涉及虚假宣传医生资历、医疗机构资质荣誉,虚假宣传医美产品功效、服务疗效等多种行为类型。监管部门严厉打击医美市场虚假宣传、仿冒混淆等不正当竞争行为,查办了一批医美市场不正当竞争案件,着力规范医美市场竞争秩序,彰显市场监管部门严厉整治医美市场乱象的决心。

为规范行业发展,近年来,我国持续开展打击非法医疗美容专项行动。今年5月,国家卫健委等部门印发《打击非法医疗美容服务专项整治工作方案》,《方案》明确严厉打击非法医疗美容活动,严格规范医疗美容服务相关药品和医疗器械生产、流通和使用监管,严厉打击非法制售药品医疗器械行为,严肃查处违法广告和互联网信息。近期,国家市场监督管理总局发布《医疗美容广告执法指南》,重点打击使用患者名义或者形象进行诊疗前后效果对比或者作证明,以介绍健康养生知识等形式变相发布医疗美容广告等行为。加强医美行业监管,将更好规范市场秩序、保护消费者权益。

加强监管是医美行业规范健康发展的必然要求。进一步加强监管,才能让无证上岗的“黑医生”、没有资质的“黑机构”、缺乏保障的“黑项目”被市场淘汰出局,让有资质、有品质、有保障的上游商家、医美机构、医美平台脱颖而出。我国已经是全球医美市场增速最快的国家之一,唯有净化医美市场环境,才能促进我国医美行业持续健康发展。说到底,依法规范、加强监管是为了促进更加健康、更可持续、更为长远的发展。

加强医美行业监管,有利于医美市场发展趋于成熟,也有利于医美消费回归理性。当前,我国医美市场以年轻消费者为主,每年的寒暑假、升学季和毕业季期间,许多医美机构会瞄准学生群体推送广告。未成年人身心仍处于发育阶段,更容易受外界影响,更需理性引导。监管部门加强监管,消费者也应谨慎对待医疗美容,合理认识医美功效,查验医美机构资质,选择正规医疗美容机构。

当前大众审美日趋多元,究竟什么是美,每个人都可以有自己的答案。在追求美的过程中,让我们多一些思考、多一份理性。

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